Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

How Australian news publishers are future-proofing for younger audiences


Published CMO.com.au

The Australian news media industry is thriving. Readership is up with Total News commanding a whopping audience of 20.5 million Australians over the age of 14 as Australian news brands continue to drive the national agenda.

The focus is now switching to the audiences of tomorrow to ensure they can engage with news in ways that suit their lifestyle.

Readership data shows nine in 10 under 40s engage with news every month. Of that, 97 per cent of 25-to-39-year-olds are reading news and 91 per cent of 14-to-24-year-olds engage with news on a monthly basis.

Tory Maguire, Executive Editor of The Sydney Morning Herald and The Age, recognises the potential of tapping into this audience. For Nine, this means finding ways to repackage the journalism the brands are already producing. This sees The Age and The Sydney Morning Herald breaking news into bite sized pieces for social platforms and investing in the off-platform extensions of these great mastheads.

News Corp has taken a different approach with the launch of The Oz. The publication describes itself as “a news environment for younger Australians that assesses all angles, has difficult conversations and stays curious, while sharing The Australian’s fearless journalism and news values”.

Over in the west, The West Australian is future proofing with a heavy adoption of live streaming that drove massive audiences for the platform during Covid. From streamed press conferences to working with partners to live stream cultural events, these innovations are proof that Australia’s news media has moved well beyond the printed newspaper.


Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

Trending Media Release
20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Trending News
13th May

‘News’ is so much more than print: Lyons, Whitnall, Colter
‘News’ is so much more than print: Lyons, Whitnall, Colter

Trending News
7th May

An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.
An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.

Trending News
6th May

Great news in the Australian television and media survey
Great news in the Australian television and media survey

Trending News
24th Apr

Contextual advertising and total news publishing are the perfect match
Contextual advertising and total news publishing are the perfect match

Trending News
22nd Apr

Let’s engage with the death of third-party cookies
Let’s engage with the death of third-party cookies

Trending News
18th Apr

Publishing & News 101 comes to Brisbane
Publishing & News 101 comes to Brisbane

Trending News
11th Apr

The biggest misconception about News Publishing according to media agency leaders
The biggest misconception about News Publishing according to media agency leaders