Great news in the Australian television and media survey

By Vanessa Lyons
Published Mi3

The 2023 instalment of the annual Television & Media Survey was released last week.
The survey by the federal Department of Communications collects information on the screen and media content viewing practices, habits, and expectations of Australian adults and children.

It makes for interesting reading and backs up what ThinkNewsBrands has been saying for a long time about the strength of news consumption in this country. At 173 pages long I’ll just give you the highlights.

Massive interest in news
The survey shows Australians love their news.
Of the 5776 respondents, across metropolitan and regional areas, more than half (58%) reported they consume Australian national news content at least 3-5 times a week and 88 per cent at least once per week.
These high reach and frequency figures are further proof that news content is a great media choice for advertisers wanting to build brands and reach new audiences.

Australians are getting their news on social media
It’s been said a lot, but the survey also shows that accessing news via social media is a completely entrenched behaviour for Australians and something they want to be able to do.

61% said they had accessed news via social media in the past 7 days and 83% of respondents said accessing news via social media was somewhat or very important to them.

I’ll let others continue the discussion on this one.