Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

Experts discuss the balance between editorial & commercial at IMAA and ThinkNewsBrands Publishing & News 101 Launch

By Aimee Edwards
Published B&T

Yesterday, in the main auditorium of Sydney’s News Corp building, Independent Media Agencies of Australia (IMAA), in partnership with media industry body ThinkNewsBrands, held a special in-person training and certification session to launch Publishing & News101 as part of the IMAA Academy’s education program.

The learning module explored the nation’s dynamic publishing and news media landscape, particularly the rise of multifaceted offerings across various platforms, including printed news, news websites, news apps, and category content publications. Participants gained valuable insights into the advantages of leveraging the nation’s diverse news and publishing channels alongside essential measurement tools and strategies for planning, buying, and booking news media. Attendees underwent group learning sessions and received certifications upon completing the module – they were also offered professional headshots and the opportunity to network with some of the best in the business.

The event included an all-star panel featuring Paul Blackburn, director of commercial data video and product at News Corp Australia, Aimie Rigas, director of audience development – publishing at Nine, and Jakeb Waddell, sports editor at Seven West Media (WA). From a practical perspective, the group discussed how to balance the line between editorial and commercial partnerships and why it is crucial that these two sides learn to work with one another without threatening journalistic integrity.


Trending News
22nd Jul

The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike
The digital shift of news publishing is well and truly established – for the benefit of readers and advertisers alike

Trending News
21st Jun

University of Canberra’s 2024 Digital News Report is more cheer than fear.
University of Canberra’s 2024 Digital News Report is more cheer than fear.

Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

Trending Media Release
20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Trending News
13th May

‘News’ is so much more than print: Lyons, Whitnall, Colter
‘News’ is so much more than print: Lyons, Whitnall, Colter

Trending News
7th May

An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.
An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.

Trending News
6th May

Great news in the Australian television and media survey
Great news in the Australian television and media survey

Trending News
24th Apr

Contextual advertising and total news publishing are the perfect match
Contextual advertising and total news publishing are the perfect match

Trending News
22nd Apr

Let’s engage with the death of third-party cookies
Let’s engage with the death of third-party cookies