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The Youth Chapter reports 90% of under 40s engage with news every month
Published mediaweek.com.au
New report examines the myth that young Australians don’t engage with news
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
The key finding is that Australians under the age of 40 are embracing news with nine in 10 reading news every month, a figure far greater than any other media channel.
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Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
