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The Youth Chapter reports 90% of under 40s engage with news every month
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3 November, 2021
Published mediaweek.com.au
New report examines the myth that young Australians don’t engage with news
A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.
The key finding is that Australians under the age of 40 are embracing news with nine in 10 reading news every month, a figure far greater than any other media channel.
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Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
