A single source of truth for Total News Publishing. READ THE LATEST MEDIA RELEASE
Hear what Australia’s most influential Industry Leaders have to say. WATCH THE PERSPECTIVES SERIES NOW
News consumption surpasses daily essentials, reaching 22 million Australians. GET THE FACTS

Trending

Australian publishers forge partnership with REDcycle, launch advertising campaign

Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.

Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle.

On behalf of News Corp Australia, Nine, Seven West Media and Are Media, industry organisation ThinkNewsBrands has forged the partnership with REDcycle in time for Global Recycling Day on March 18.

It follows figures which show Australia’s publishing industry is among the best in the world when it comes to recycling printed newspapers with two-thirds of all newspapers recycled*. Now, thanks to REDcycle, all elements of the printed product will get a second life with plastic sleeves and wrap being collected through REDcycle bins.

REDcycle is part of the RED Group, a national organisation that developed and implemented the REDcycle Program, a recovery initiative for post-consumer soft plastic. The initiative sees Coles, Woolworths and some of Australia’s best-known brands working together to keep plastic bags and soft plastic packaging out of landfill.

The partnership between REDcycle and ThinkNewsBrands will see the plastic wrap from magazines and newspapers turned into furniture for parks and schools, garden beds, exercise equipment, shopping trolleys and an additive to improve the performance of our roads.

REDcycle CEO Elizabeth Kasell said: “We can all do something to help by recycling our plastics and keeping them out of our rivers, oceans and landfills. It’s easy to drop off plastic wrap for recycling at REDcycle bins in Coles or Woolworths stores.

“Now, with Australia’s major newspaper and magazine publishers on board, we can save even more energy, resources and landfill space as well as potentially reducing litter.”

To thank Australians for their recycling efforts to date and encourage further participation in the REDcycle program, a national advertising campaign rolls out this week across newspapers and magazines.

Recycling newspaper and magazine plastic wrap is a small step that will make a big difference. Australia is already a world leader in recycling newspapers, and we can easily do more to recycle our plastics. The next step is encouraging Australians to buy products made from recycled soft plastics, supporting a true circular economy.
Tony Wilkins
ThinkNewsBrands Environment Director

“We’re thrilled to partner with REDcycle and to help spread the word through our channels with news brands alone reaching 97 per cent of Aussie adults**.”


* Source: Newsprint recovery figures for 2020, prepared by Industry Edge for ThinkNewsBrands.
** Source: Roy Morgan news readership for the 12 months to December 2021.


Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

Rebecca Gleghorn
Rebecca@redgroup.net.au

Recycling Enquiries
Dr Tony Wilkins
awilkins@thinknewsbrands.com.au
0413 080 789

Trending Media Release
7th May

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.
ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.

Trending News
5th May

Total news publishing will deliver the returns you’re after – fast
Total news publishing will deliver the returns you’re after – fast

Trending News
15th Apr

Investing in our future: Time for media buyers to act on the power they hold
Investing in our future: Time for media buyers to act on the power they hold

Trending News
24th Mar

The Nightly Marks One Year With Election Forum
The Nightly Marks One Year With Election Forum

Trending News
6th Mar

Connect with Australia through news publishing
Connect with Australia through news publishing

Trending News
4th Mar

News publishing: written by Australians, for Australians, about Australian passions, events and issues
News publishing: written by Australians, for Australians, about Australian passions, events and issues

Trending News
25th Feb

Total News Publishing captures 22 million monthly readers: Roy Morgan
Total News Publishing captures 22 million monthly readers: Roy Morgan

Trending Media Release
24th Feb

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact.
News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact.

Trending News
20th Feb

Why Trust in News Publishing Media Really Matters
Why Trust in News Publishing Media Really Matters