Get the CMO perspective WATCH BURNING QUESTIONS NOW
Latest readership figures reveal 20.8 million Australians read Total News GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most DOWNLOAD THE FACTS NOW

Trending

Australian publishers forge partnership with REDcycle, launch advertising campaign

Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials.

Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle.

On behalf of News Corp Australia, Nine, Seven West Media and Are Media, industry organisation ThinkNewsBrands has forged the partnership with REDcycle in time for Global Recycling Day on March 18.

It follows figures which show Australia’s publishing industry is among the best in the world when it comes to recycling printed newspapers with two-thirds of all newspapers recycled*. Now, thanks to REDcycle, all elements of the printed product will get a second life with plastic sleeves and wrap being collected through REDcycle bins.

REDcycle is part of the RED Group, a national organisation that developed and implemented the REDcycle Program, a recovery initiative for post-consumer soft plastic. The initiative sees Coles, Woolworths and some of Australia’s best-known brands working together to keep plastic bags and soft plastic packaging out of landfill.

The partnership between REDcycle and ThinkNewsBrands will see the plastic wrap from magazines and newspapers turned into furniture for parks and schools, garden beds, exercise equipment, shopping trolleys and an additive to improve the performance of our roads.

REDcycle CEO Elizabeth Kasell said: “We can all do something to help by recycling our plastics and keeping them out of our rivers, oceans and landfills. It’s easy to drop off plastic wrap for recycling at REDcycle bins in Coles or Woolworths stores.

“Now, with Australia’s major newspaper and magazine publishers on board, we can save even more energy, resources and landfill space as well as potentially reducing litter.”

To thank Australians for their recycling efforts to date and encourage further participation in the REDcycle program, a national advertising campaign rolls out this week across newspapers and magazines.

Recycling newspaper and magazine plastic wrap is a small step that will make a big difference. Australia is already a world leader in recycling newspapers, and we can easily do more to recycle our plastics. The next step is encouraging Australians to buy products made from recycled soft plastics, supporting a true circular economy.
Tony Wilkins
ThinkNewsBrands Environment Director

“We’re thrilled to partner with REDcycle and to help spread the word through our channels with news brands alone reaching 97 per cent of Aussie adults**.”


* Source: Newsprint recovery figures for 2020, prepared by Industry Edge for ThinkNewsBrands.
** Source: Roy Morgan news readership for the 12 months to December 2021.


Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

Rebecca Gleghorn
Rebecca@redgroup.net.au

Recycling Enquiries
Dr Tony Wilkins
awilkins@thinknewsbrands.com.au
0413 080 789

Trending Media Release
27th Nov

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Latest readership figures reveal 20.8 million Australians read Total News, with broad multi-category engagement.

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Trending News
12th Oct

Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption
Audience reach, ‘shareability’ get a makeover as new media study mythbusts consumption

Trending News
22nd Aug

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

CMO Perspectives: How Yalumba’s bespoke news media approach is helping the brand build consideration and engagement

Cultural context is critical in how Yalumba tells its distinctive brand story and it is finding it through total news, says CMO, Nicky Gameau.

Trending Media Release
21st Aug

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Trending News
14th Aug

You’re probably not spending enough on one media solution: Here’s why.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

You’re probably not spending enough on one media solution: Here’s why.

New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?

Trending News
25th Jul

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

Trending News
20th Jun

GroupM ‘responsible journalism’ push to increase ad budgets for news sites via private marketplace.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

GroupM ‘responsible journalism’ push to increase ad budgets for news sites via private marketplace.

ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.

Trending News
13th Jun

Total News: Mighty power for mighty sales

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Total News: Mighty power for mighty sales

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

Trending News
25th May

A new kind of funnel

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.

A new kind of funnel

Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.