Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
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How news builds bottom-of-funnel bang for buck


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Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

Want to double the sales and bottom-of-funnel impact of your campaigns? Well, invest in Total News.

Research consistently shows news, whether in print or digital, has significant impact on sales and conversion metrics. This is not just based on a specific point in time, or a global pandemic phenomenon; it holds true across different industries and time frames. In fact, for every $1 spent on news advertising, businesses can expect a return of $3.90 – four times the impact on average, irrespective of category.

For News Corp Australia Managing Director of National Sales, Lou Barrett, the latest research reaffirms Total News as a relevant and effective channel through the funnel, and for driving “Total Commerce”.

“This presents an invaluable opportunity for brands to reassess their budget allocation and place a greater emphasis on Total News to achieve both their brand and sales objectives simultaneously,” Barrett says. “It’s time for brands to recognise the power of Total News and leverage it to unlock untapped potential in their marketing strategies.”

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Total News Publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month.

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Total News Publishing readership has grown to an incredible 21.7m Australians aged 14+ each month.

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