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How news builds bottom-of-funnel bang for buck


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Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

Want to double the sales and bottom-of-funnel impact of your campaigns? Well, invest in Total News.

Research consistently shows news, whether in print or digital, has significant impact on sales and conversion metrics. This is not just based on a specific point in time, or a global pandemic phenomenon; it holds true across different industries and time frames. In fact, for every $1 spent on news advertising, businesses can expect a return of $3.90 – four times the impact on average, irrespective of category.

For News Corp Australia Managing Director of National Sales, Lou Barrett, the latest research reaffirms Total News as a relevant and effective channel through the funnel, and for driving “Total Commerce”.

“This presents an invaluable opportunity for brands to reassess their budget allocation and place a greater emphasis on Total News to achieve both their brand and sales objectives simultaneously,” Barrett says. “It’s time for brands to recognise the power of Total News and leverage it to unlock untapped potential in their marketing strategies.”

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20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

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20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

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