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New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising
Published bandt.com.au
ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers
An extension of the ThinkNewsBrands brand platform, The Whole Story, the campaign highlights how news advertising has helped to solve key marketing challenges in a range of brand categories including automotive, finance, e-commerce and electronics.
Featuring bold portraiture of some of Australia’s most accomplished Chief Marketing Officers (CMOs) and a series of testimonial style videos, the campaign will run across the print and digital assets of ThinkNewsBrands shareholders including The Australian Financial Review, The West Australian and The Australian in addition to trade media placement.
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The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.
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