Total News Publishing reaches 21.8 million Australians with engagement across multiple brands.

The latest Roy Morgan data shows:

• Total News Publishing readership reaches 21.8 million Australians aged 14+ monthly and 18.4 million weekly.
• Nine in ten news consumers accessing up to five different news brands each month, and half (51%) explore four or more content categories each month.
• High-end auto intenders and travel enthusiasts trust news publishing brands more than any other source.
  
  News readership reaches new heights.
  Readership figures from Roy Morgan show news publishing now reaches 21.8 million Australians aged 14+ each month and 18.4 million every week, with strong readership across every profile group. Put into perspective, more Aussies read news weekly than those who eat vegetables or drink milk, highlighting how entrenched news is in Australians’ lives. These audience figures demonstrate that advertisers can target practically any audience group through Total News Publishing.
  
  Australians are going deep and broad, engaged by multiple news publishing brands and categories.
  The Roy Morgan data underscores the depth and diversity of Australians’ engagement with news. 93% read up to five news brands every month, showcasing their appetite for a range of perspectives. While General News leads as the most read category at 93% of the population, there is high readership across other categories too. In fact, 63% engage with at least three categories in any given month and 51% engage with four or more. These figures shine a light on the variety of news publishing content and the passions of highly engaged and attentive audiences that advertisers can tap into.

_{Source: Total News Publishing as measured by Roy Morgan Single Source; monthly average over the last year to September 2024}

News readers are high-value, purchase-ready audiences for advertisers.
Audience profiles show news readers are 1.4 times more likely to be early adopters in categories like sporting equipment, apparel, appliances, weight management and accommodation, making news publishing advertising ideal for product launches. Australians shopping for their next premium car trust news publishing environments more than any other major media and are 1.3 times more likely to rely on news publishing to guide their purchase decision. For travel enthusiasts, news publishing is the most trusted information source, engaging them across travel and other interest categories. This data highlights news publishing as a powerful channel for reaching engaged, purchase-ready consumers.

Source: Total News Publishing as measured by Roy Morgan Single Source, which is Australia’s largest consumer survey representative of Australians aged 14+. All audience data is based on monthly readership averaged over the 12 months to September 2024, unless otherwise stated. Total News Publishing is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple News, and non-Australian-owned news. It also includes ABC News and Google News. Total News Publishing audience measurement is independently audited by Milton Data.

Media Enquiries
Vanessa Lyons
vlyons@thinknewsbrands.com.au
0474 844 420