News publishing reaching 21.8 million Australians

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News publishing now reaches 21.8 million Australians aged 14+ each month and 18.4 million every week, according to readership figures from Roy Morgan.

Nearly all (93%) respondents read up to five news brands every month, with General News leading as the most read category at 93% of the population.

Nearly two thirds (63%) engage with at least three categories in any given month and 51% engage with four or more.

Audience profiles show news readers are 1.4 times more likely to be early adopters in categories like sporting equipment, apparel, appliances, weight management and accommodation.

Australians shopping for their next premium car trust news publishing environments more than any other major media and are 1.3 times more likely to rely on news publishing to guide their purchase decision.