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Lifting the bar together: Delivering solutions in Australia’s news publishing industry
Published Mediaweek
Amidst the ever-evolving media landscape and a world plagued by misinformation, the Australian news publishing industry has maintained its relevance and impact through collaboration and a focus on creating premium, trusted, audience-first environments.
Vanessa Lyons, CEO of the news publishing media industry body ThinkNewsBrands, says collaboration is the heartbeat of the news publishing industry.
“We foster a unified approach that benefits the entire media landscape. By working together, we’ve not only strengthened our offering but also advanced the broader goals of trust in journalism and effective advertising.”
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Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.