The next big national event is your next big news media opportunity

Published Mediaweek

Australians love a big event.

From footy finals to the Melbourne Cup to the Australian Open, Aussies flock to the grandstands and get around their screens to cheer on their team (or pray their mate’s team doesn’t get up).

These events are major markers on the Australian calendar when the community comes together around shared passions.

But to smart marketers, these events represent something else. To them, they are surges in public interest that can be tapped to deliver significant incremental reach and engagement.

Because the interest these events generate plays out in floods of readers across Australia’s major news publishers, eagerly wanting to read analysis or watch highlights of the plays, shots and goals.