How do we know news is working? Hear what Australia’s most influential CMOs have to say WATCH NOW

Research

The AdTrust Study

According to the 2019 AdTrust study, news brands are Australia’s most trusted media channel with print newspapers generating a net trust score of 27% and news websites following closely with a score of 21%.

Conducted by Ipsos, the study gauged the opinions of more than 2,500 Australians and found ads and content in social media channels suffer from a severe trust deficit.

The research confirms advertising in news media is the most trusted form of advertising. That’s because the trust and reliance readers place on the premium, professionally produced content in news brands (both print and digital) has a halo effect on advertising within the medium.

In fact, 48% of those surveyed said trust in content increases the trust in the associated advertising. And 48% say trust in ads is more likely to get them to reach for their wallets.

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.

Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

There are no results to display. Please try a different keyword or reset the filters to see everything.