Advertising in news is more effective than advertising on social media platforms DOWNLOAD 'THE SOCIAL CHAPTER' NOW

Research

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three times. That’s according to research by analytics firm Benchmarketing.

Using the results from more than 500 econometric models, the study confirms the important role news brands play in the media mix.

The 2016 study found that adding newspapers to a campaign increases overall campaign effectiveness by up to three times. Additionally, newspapers supercharge the effectiveness of other media channels when included in the mix.

On a category by category basis, the research determined that adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Research The Whole Story
26th Jul

The Benchmark Series: The Social Chapter

Get the latest insights and findings

The Benchmark Series: The Social Chapter

Get the latest insights and findings

Research Fundamentals
1st Jul

Fundamentals: Facts and stats Q1, 2021
Fundamentals: Facts and stats Q1, 2021

Deep Dives Case Studies
11th Jun

Tourism Australia x The Sun Herald
Tourism Australia x The Sun Herald
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