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Research

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three times. That’s according to research by analytics firm Benchmarketing.

Using the results from more than 500 econometric models, the study confirms the important role news brands play in the media mix.

The 2016 study found that adding newspapers to a campaign increases overall campaign effectiveness by up to three times. Additionally, newspapers supercharge the effectiveness of other media channels when included in the mix.

On a category by category basis, the research determined that adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Research Research
16th Mar

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

The Benchmark Series: The powerful impact of placement

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.

Deep Dives Case Studies
16th Mar

NRMA x The Sydney Morning Herald
NRMA x The Sydney Morning Herald

Deep Dives Case Studies
16th Mar

Cartier x The Sydney Morning Herald
Cartier x The Sydney Morning Herald
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