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Research

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three times. That’s according to research by analytics firm Benchmarketing.

Using the results from more than 500 econometric models, the study confirms the important role news brands play in the media mix.

The 2016 study found that adding newspapers to a campaign increases overall campaign effectiveness by up to three times. Additionally, newspapers supercharge the effectiveness of other media channels when included in the mix.

On a category by category basis, the research determined that adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was accepted as the leading submission for Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference held in New York on 21September 2021.

Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

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