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Research

Newsworks UK ROI study

The inclusion of news brands in the media mix can increase the effectiveness of a campaign by up to three times. That’s according to research by analytics firm Benchmarketing.

Using the results from more than 500 econometric models, the study confirms the important role news brands play in the media mix.

The 2016 study found that adding newspapers to a campaign increases overall campaign effectiveness by up to three times. Additionally, newspapers supercharge the effectiveness of other media channels when included in the mix.

On a category by category basis, the research determined that adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Deep Dives Case Studies
21st Dec

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

Research The Benchmark Series
1st Nov

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

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