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Frequently asked questions about advertising with news media

All the answers to the most commonly asked questions about advertising with news brands from the ‘what’ to the ‘how’ and ‘why’.

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FAQ’s FAQ’s
27th Aug

What are ‘news brands’?

Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands. News brands span multiple platforms including print, digital and events produced by premium publishers.

What are ‘news brands’?

Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands….

What are ‘news brands’?

Australia’s premium news publishers – News Corp Australia, Nine and Seven West Media – are home to Australia’s news brands. News brands span multiple platforms including print, digital and events produced by premium publishers.

FAQ’s FAQ’s
27th Aug

Why should I advertise with news brands?

Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source for news and information. The 2019 AdTrust study tells us that Australians trust the content they see in newspapers and premium online news platforms. What’s more, they also trust the advertising that appears alongside it. While trust is important – the AdTrust study found 48% of Australians say they are more likely to make a purchase when they trust the ad – it’s only one of the benefits of advertising with news brands. Reaching nine out of 10 Australians, news brands also offer scale in addition to a brand-safe environment and the ability to influence the daily agenda.

Why should I advertise with news brands?

Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source…

Why should I advertise with news brands?

Backed by professionally produced premium news content, crafted and honed by experienced journalists, news brands are Australia’s most trusted source for news and information. The 2019 AdTrust study tells us that Australians trust the content they see in newspapers and premium online news platforms. What’s more, they also trust the advertising that appears alongside it. While trust is important – the AdTrust study found 48% of Australians say they are more likely to make a purchase when they trust the ad – it’s only one of the benefits of advertising with news brands. Reaching nine out of 10 Australians, news brands also offer scale in addition to a brand-safe environment and the ability to influence the daily agenda.

FAQ’s FAQ’s
27th Aug

Is news media an effective advertising channel?

News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by three times. A 2016 study by Benchmarketing analysed 500 econometric models to provide evidence of the impact news brands have on advertising campaigns. On a category by category basis, the research found adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

Is news media an effective advertising channel?

News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by…

Is news media an effective advertising channel?

News media is a highly effective advertising channel with research suggesting advertising with newspapers increases overall return on investment by three times. A 2016 study by Benchmarketing analysed 500 econometric models to provide evidence of the impact news brands have on advertising campaigns. On a category by category basis, the research found adding news brands to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

FAQ’s FAQ’s
27th Aug

Why is news media so effective?

Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism and brand-safe environments. A key factor is context which refers to the environment in which ads appear. Context applies to both print and digital; in the case of print, it could refer to a travel brand advertising alongside content in a dedicated travel section of the paper. For digital, context comes in to play with tailored native advertising or ads served alongside associated content such as articles about DIY aligning with ads for home improvement products. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category associated with your brand. And with the pending loss of third party cookie data, it’s an effective way to ensure your ads are reaching the right audience at the right time. 

Why is news media so effective?

Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism…

Why is news media so effective?

Several factors feed into the effectiveness of news brands including advanced data capabilities, increased audience engagement driven by quality journalism and brand-safe environments. A key factor is context which refers to the environment in which ads appear. Context applies to both print and digital; in the case of print, it could refer to a travel brand advertising alongside content in a dedicated travel section of the paper. For digital, context comes in to play with tailored native advertising or ads served alongside associated content such as articles about DIY aligning with ads for home improvement products. Context matters when it comes to targeted advertising because it’s a way of putting your product in front of people that have already shown an interest in the category associated with your brand. And with the pending loss of third party cookie data, it’s an effective way to ensure your ads are reaching the right audience at the right time. 

FAQ’s FAQ’s
27th Aug

What advertising formats do news brands offer?

Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page ads, cover wraps, homepage takeovers, display, event sponsorships and podcast pre- and mid-rolls. To find out more about specific ad formats, contact our shareholders directly.

What advertising formats do news brands offer?

Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page…

What advertising formats do news brands offer?

Spanning print, digital and live events, news brands offer a range of advertising formats including, but not limited to, full-page ads, cover wraps, homepage takeovers, display, event sponsorships and podcast pre- and mid-rolls. To find out more about specific ad formats, contact our shareholders directly.

FAQ’s FAQ’s
27th Aug

Who reads news brands?

With nine out of 10 Australians reading news brands, there’s guaranteed to be an audience for your brand. 

Who reads news brands?

With nine out of 10 Australians reading news brands, there’s guaranteed to be an audience for your brand. 

Who reads news brands?

With nine out of 10 Australians reading news brands, there’s guaranteed to be an audience for your brand. 

FAQ’s FAQ’s
27th Aug

Can I target my advertising with news brands?

Whether you’re looking to advertise in print, digital or to partner with news brands for a live event, rich data assets and insights will assist in targeting your campaign. Audience options include C-suite and business executives, foodies and fitness fanatics to name just a few. With vast swathes of first-party data and extensive premium data partnerships, news brands can help you reach the audiences you desire. To find out more, contact our shareholders directly.

Can I target my advertising with news brands?

Whether you’re looking to advertise in print, digital or to partner with news brands for a live event, rich data…

Can I target my advertising with news brands?

Whether you’re looking to advertise in print, digital or to partner with news brands for a live event, rich data assets and insights will assist in targeting your campaign. Audience options include C-suite and business executives, foodies and fitness fanatics to name just a few. With vast swathes of first-party data and extensive premium data partnerships, news brands can help you reach the audiences you desire. To find out more, contact our shareholders directly.

FAQ’s FAQ’s
20th Aug

Are news brands brand safe?

Unlike other platforms that utilise user-generated content, news brands are backed by professionally produced content, created and curated by experienced journalists. This ensures an environment that is brand safe. Utilising advanced technology and good old fashioned human checks and balances, news brands are a known quantity.

Are news brands brand safe?

Unlike other platforms that utilise user-generated content, news brands are backed by professionally produced content, created and curated by experienced…

Are news brands brand safe?

Unlike other platforms that utilise user-generated content, news brands are backed by professionally produced content, created and curated by experienced journalists. This ensures an environment that is brand safe. Utilising advanced technology and good old fashioned human checks and balances, news brands are a known quantity.

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How tos

Need advice and guidence for investing in premium news media? Take a look at our how to articles to help you get started.