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Research

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms

With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.  

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising.

The Social Chapter insights: 

  • Newspaper ads outperform Facebook by up to 4X
  • Ads in news deliver 1.7X the brand impact of YouTube 
  • News is amongst the best for short-term ROI, 10% better than social media 
  • Readership of news is high across all Australians, including heavy users of social media 

How well do you really know news? Download The Social Chapter now for insights and findings from The Benchmark Series.

For more insights and findings from The Benchmark Series, download The Whole Story.


Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

Deep Dives Case Studies
27th Aug

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

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