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Research

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms

With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.  

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising.

The Social Chapter insights: 

  • Newspaper ads outperform Facebook by up to 4X
  • Ads in news deliver 1.7X the brand impact of YouTube 
  • News is amongst the best for short-term ROI, 10% better than social media 
  • Readership of news is high across all Australians, including heavy users of social media 

How well do you really know news? Download The Social Chapter now for insights and findings from The Benchmark Series.

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