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Research

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms

With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.  

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising.

The Social Chapter insights: 

  • Newspaper ads outperform Facebook by up to 4X
  • Ads in news deliver 1.7X the brand impact of YouTube 
  • News is amongst the best for short-term ROI, 10% better than social media 
  • Readership of news is high across all Australians, including heavy users of social media 

How well do you really know news? Download The Social Chapter now for insights and findings from The Benchmark Series.

For more insights and findings from The Benchmark Series, download The Whole Story.


Deep Dives Case Studies
21st Dec

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

NRMA x Good Weekend

The Brief When NRMA Insurance released ‘A Fire Inside’ – a significant project including a film, a book and a…

Research The Benchmark Series
1st Nov

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.

Research The Benchmark Series
6th Oct

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

AudiencexScience 2021: The Benchmark Series

Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.

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