Advertising in news is more effective than advertising on social media platforms DOWNLOAD 'THE SOCIAL CHAPTER' NOW

For media that produces real business results, ThinkNewsBrands.

Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.

The Benchmark Series: The Social Chapter

The latest findings from The Benchmark and Payback Series prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising. Click here to check out The Social Chapter.

The Benchmark Series:
The powerful impact of placement.

The Benchmark Series is Australia’s largest cross-media advertising effectiveness study. The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories, click here for the full findings.

The Whole Story: News is a fundamental part of the day for Australians.

News brands reach 10 million Australians every day and generate superior brand recall and uplift making news the ideal partner for brands of all shapes and sizes, click here to check out The Whole Story.

Reframing perceptions of old-school advertising in the new consumer normal.

Watch now on-demand: a special virtual event featuring media research guru, Dr Duane Varan, plus leading Australian CMOs Kate Whitney, Marley Spoon and Nissan’s Geraldine Davys, click here to view.

Why News Brands

Research shows news brands are Australia’s most trusted media channel. This trust creates a halo effect for brands advertising within them. While trust is important, it’s only one of the benefits of advertising with news brands. With the ability to influence daily conversations and the advantage of relevant, contextual placement, news brands produce real business results for advertisers.

Why News Brands

19 million

people read the news each week; that’s 9 out of 10 Australians aged 14+

6 out of 10

read their news before lunch time

5% yearly growth

in printed newspaper readership compared to the previous year

Explore in depth data and knowledge into ThinkNewsBrands

Resource Library

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience. 

Help Centre

What steps can you take to generate great business results with news media? 

Knowledge Exchange

Deepen your understanding of news media and the real business results it produces for brands.

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