Total News Publishing reaches 21.8 million Australians with engagement across multiple brands. GET THE FACTS
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Fundamentals: Facts and stats November, 2024

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News Publishing.  

Exposing the ‘brand suitability’ myth.

Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. Download our comprehensive report and understand why embracing all news environments could be a game-changer for your advertising strategy.

Perspectives: Burning Questions

We grilled five media agency leaders to get red hot takes on the media landscape and how to deliver success for clients. Hear what they have to say.

Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most

Understanding how advertisers can better leverage today’s media consumption patterns for maximum impact is the subject of groundbreaking new research from ThinkNewsBrands in partnership with leading market research consultancy, Fiftyfive5.

For media that produces powerful business results, ThinkNewsBrands.

Total News & Publishing is the unsung hero in ​delivering brand growth. ​Align your brand with the media platform that reaches 96% of Australians and sets the nation’s daily agenda.

Total News: Mighty Power For Mighty Sales

Total News delivers a guaranteed sales activation when it matters. If you want to increase short term gains, then supercharge your mix by shifting 6% more to news for powerful results.

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic, proving that each week, news & publishing engages more young Australians than any other channel.

The Benchmark Series: The Youth Chapter

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic, proving that each week, news & publishing engages more young Australians than any other channel.

Who are we

ThinkNewsBrands is here to help advertisers and their agencies understand how advertising in today’s news content drives real business results.

Premium news content influences Australians every day creating an unmissable opportunity for brands to engage, inform and inspire. ThinkNewsBrands shows you how

What We Represent

21.8 million Aussies

aged 14+ read the news each month

More Aussies read news

than those who eat vegetables or drink milk each week

Nine in 10

access up to five different news brands each month

Explore in depth data and knowledge into ThinkNewsBrands

Resource Library

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience. 

Sustainability

Understand the role of The Environment Advisory Group and how publishers are working together to ensure the sustainability of print. 

Knowledge Exchange

Deepen your understanding of news media and the real business results it produces for brands. 

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