Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible

Published Mi3

ThinkNewsBrands CEO Vanessa Lyons unpacks newsmedia’s new digital currency, which combines Roy Morgan and Ipsos measurement data into a single system. Media planners say it’s “a massive step forward”, and suggest other media types should lift the template.

Data has become increasingly important to almost every industry in recent years, but for the media industry, it has been a crucial currency for decades.

Recommendations are made on data. Investment decisions are made on data. Careers are built on data. Simply put, the industry is led by data. 

Because of this, ThinkNewsBrands has always been a data-led business. We share insights and research that prove the impact of news, whether that’s on reach, brand safety, engagement or trust.

We know how powerful news is, so we’re always willing to let the data do the talking. 

And so, one of our main objectives is to ensure the industry’s access to Total News Publishing data is easy and that it’s easy to use.