Australians turn to news more often than they go to the supermarket

Published B&T

Reading news content is more common than supermarket visits, and trusted 2.8 times more than social media.

The latest Roy Morgan data shows News Publishing connects with 22.4 million Australians aged 14+ each month, it is one of the most trusted sources of news and current affairs, with 2.8 times more Australians saying it is their most trusted source compared to social media.

The data also demonstrates more Australians read news (53 per cent) than watch it (47 per cent) or listen to it (28 per cent), and readers engage with diverse brands and categories, offering advertisers multiple opportunities to connect with audiences.