IMAA Operation Kick-Off Sydney

Stepping away from stereotypes around news & publishing

On Thursday 9 February 2023, over 200 attendees came together at Hoyts Cinema, Entertainment Quarter for the Independent Media Agencies of Australia (IMAA) Operation Kick-Off with a comprehensive view of the year ahead.

ThinkNewsBrands General Manager, Vanessa Lyons, was joined on stage by Nine’s Lisa Day, Director of Content Partnerships, Total Publishing and News Corp Australia’s Renee Sycamore, Executive General Manger, Newsamp to step away from stereotypes, showing News & Publishing are the unsung heroes when it comes to driving sales performance and building brands. Beyond breaking news, category-focused sections and verticals form an integral part of the news experience.