Written news reaches an incredible 97 per cent of Australians aged 14+ each month. GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most DOWNLOAD THE FACTS NOW
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Events

Marketing Leaders Summit 2023

Getting to know the media moments that matter to your customers

On Wednesday 4th & Thursday 5th October 2023, over 350 senior marketers came together at the MCEC for the Marketing Leaders Summit to discuss the influence of creativity, insights, strategies, cultural initiatives and the power of brand building.

Vanessa Lyons, CEO, ThinkNewsBrands was joined on stage by Stellantis, Director – Marketing & Communications, Tom Noble to explore how news drives impact in their media mix. Sharing findings from consumer-led research that reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most, the session challenged perceptions and started discussions around getting the best out of your ad spend to the most effective channels for impact.

ThinkNewsBrands is proud to support the Marketing Leaders Summit as Diamond partner.

Check out the session now on demand

How Aussies engage with news

News publishing owns the morning as a channel alongside social media, with 1 in 4 Aussies reaching for news before breakfast. Notably, the research shows Aussies continuing to engage with news throughout the day. As the day builds, news publishing remains a top three media source, delivering reach all day, every day.

Reasons Aussies engage with media

Aussies like to use news to stay in the know with one in four consumers say they’re tapping into news to pass the time and lighten the mood. The majority of news readers are looking to absorb information, rather than be distracted, underscoring high attention and motivation to engage.

Shareability of media

While the lean-in nature of news is something many advertisers are familiar with, what has been less apparent is news’ shareability compared with other media channels. This myth is firmly busted, with news publishing taking centre stage amongst consumers as a highly talked about and shared media.

Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most.

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