Mumbrella360 2024

The Rise & Rise of Audience Insights at News Publishers.

On Wednesday 22nd May & Thursday 23rd May, over 1,100 marketing delegates attended Mumbrella360 at Doltone House, Jones Bay Wharf, for an immersive experience into the future of media and marketing. This prestigious event offered unparalleled opportunities to gain expert knowledge, network with industry pioneers, and explore cutting-edge trends.

A highlight of Mumbrella360 was a compelling panel discussion moderated by Vanessa Lyons, CEO, ThinkNewsBrands. The panel featured Aimie Rigas, Director of Audience Growth – Publishing at Nine, and Mark Brownie, General Manager of Digital Revenue at News Corp Australia. Together, they unpacked The Rise & Rise of Audience Insights at News Publishers.

This insightful session delved into how publishers leverage data to craft and refine news stories, formats, and platforms to better align with readers’ needs, interests, and behaviours. Attendees gained valuable insights into how this sophisticated data approach not only enhances reader engagement but also empowers advertisers to achieve superior commercial outcomes for their brands.

Check out the session now on demand