Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Events

Mumbrella360 2024

The Rise & Rise of Audience Insights at News Publishers.

On Wednesday 22nd May & Thursday 23rd May, over 1,100 marketing delegates attended Mumbrella360 at Doltone House, Jones Bay Wharf, for an immersive experience into the future of media and marketing. This prestigious event offered unparalleled opportunities to gain expert knowledge, network with industry pioneers, and explore cutting-edge trends.

A highlight of Mumbrella360 was a compelling panel discussion moderated by Vanessa Lyons, CEO, ThinkNewsBrands. The panel featured Aimie Rigas, Director of Audience Growth – Publishing at Nine, and Mark Brownie, General Manager of Digital Revenue at News Corp Australia. Together, they unpacked The Rise & Rise of Audience Insights at News Publishers.

This insightful session delved into how publishers leverage data to craft and refine news stories, formats, and platforms to better align with readers’ needs, interests, and behaviours. Attendees gained valuable insights into how this sophisticated data approach not only enhances reader engagement but also empowers advertisers to achieve superior commercial outcomes for their brands.

Check out the session now on demand

Scale of News Publishing readership across Australia.

The power of News Publishing subscribers.

How audience data drives editorial success.

News consumption also peaks in the evening.

Tips for unlocking value with News Publishers.

Events Past event
18th Jun
2022/06/13 8:00 am

13Jun
Mediaweek Next of the Best 2024
Mediaweek Next of the Best 2024

Events Past event
19th Apr
2024/04/17 2:00 pm

17Apr
IMAA Academy | Publishing & News Launch and Certification, Brisbane
IMAA Academy | Publishing & News Launch and Certification, Brisbane

Events Past event
20th Feb
2024/02/20 8:00 am

20Feb
IMAA The Greatest Media Show 2024
IMAA The Greatest Media Show 2024
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