ThinkNewsBrands & AMI Thought Leadership Event, Sydney

Navigating New Frontiers: Shifting landscapes, evolving customer behaviours, and smart adaptions to capture Aussie engagement. 

On Thursday 21st November 2024, over 60 senior marketers gathered at News Corp Australia HQ for the Marketing Perspectives Series, hosted by the Australian Marketing Institute (AMI) and ThinkNewsBrands. The event offered a unique opportunity to hear from leading marketing experts about the rapidly shifting landscape of consumer behaviour.

Our expert panel, moderated by ThinkNewsBrands CEO Vanessa Lyons, included:

• Amanda Gordon, AM, Former President of the Australian Psychological Society
• Kerry Warren, Editor, news.com.au
• Kathryn Illy, General Manager of Consumer Marketing, Destination NSW

The discussion covered key topics, including:

The Evolution of Consumer Beliefs: How Australian consumers’ values are changing in response to a rapidly evolving world.
Macro-Environmental Challenges: The impact of inflation, the rising cost of living, and technological advances on marketing strategies.
The CALD Audience: The increasing influence of Australia’s Culturally and Linguistically Diverse (CALD) communities and how businesses can engage with them.
Practical Insights for Business Growth: Actionable strategies to enhance marketing capabilities and drive results, ensuring brands stay relevant.

The event also provided ample networking opportunities, with attendees enjoying delicious canapés and refreshments while sharing ideas and forming new connections.

We look forward to continuing to bring you valuable insights into the ever-changing world of marketing.