Case Studies
Cartier x The Sydney Morning Herald
Resources
Case Studies
The Brief
The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up stores Cartier were opening within Westfield’s Sydney CBD complex.
The Execution
The execution was designed to send a targeted message to inner-city dwellers and daily commuters within Sydney’s CBD, with the wrap only featuring for the audience that mattered most to the client.
The high impact nature of a gloss wrap, coupled with the bespoke creative execution that spoke to Cartier’s values of quality, craftsmanship and beauty, epitomises the possibilities brands can explore with print advertising.
