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Deep Dives

Cartier x The Sydney Morning Herald

The Brief

The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up stores Cartier were opening within Westfield’s Sydney CBD complex.

The Execution

The execution was designed to send a targeted message to inner-city dwellers and daily commuters within Sydney’s CBD, with the wrap only featuring for the audience that mattered most to the client.

The high impact nature of a gloss wrap, coupled with the bespoke creative execution that spoke to Cartier’s values of quality, craftsmanship and beauty, epitomises the possibilities brands can explore with print advertising.

Deep Dives Case Studies
30th Aug

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

MYOB x News Corp Australia

News media provides an effective contextual advertising environment for MYOB

Deep Dives Case Studies
27th Aug

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

ANZ x The Australian

How “being in the news” helped ANZ change brand perceptions

Deep Dives Case Studies
27th Aug

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

News does the heavy lifting for Nissan

Why news plays a vital role in the media mix for Nissan

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