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Deep Dives

Cartier x The Sydney Morning Herald

The Brief

The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up stores Cartier were opening within Westfield’s Sydney CBD complex.

The Execution

The execution was designed to send a targeted message to inner-city dwellers and daily commuters within Sydney’s CBD, with the wrap only featuring for the audience that mattered most to the client.

The high impact nature of a gloss wrap, coupled with the bespoke creative execution that spoke to Cartier’s values of quality, craftsmanship and beauty, epitomises the possibilities brands can explore with print advertising.

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Tourism Australia x The Sun Herald
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rebel x The Sun Herald
rebel x The Sun Herald

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Samsung x The Sunday Age
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