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Deep Dives

Cartier x The Sydney Morning Herald

The Brief

The Cartier gloss wrap of The Sydney Morning Herald was designed to celebrate the launch of a series of pop-up stores Cartier were opening within Westfield’s Sydney CBD complex.

The Execution

The execution was designed to send a targeted message to inner-city dwellers and daily commuters within Sydney’s CBD, with the wrap only featuring for the audience that mattered most to the client.

The high impact nature of a gloss wrap, coupled with the bespoke creative execution that spoke to Cartier’s values of quality, craftsmanship and beauty, epitomises the possibilities brands can explore with print advertising.

Deep Dives Case Studies
16th Mar

NRMA x The Sydney Morning Herald
NRMA x The Sydney Morning Herald

Deep Dives Case Studies
16th Mar

Cartier x The Sydney Morning Herald
Cartier x The Sydney Morning Herald

Deep Dives Case Studies
16th Mar

Commonwealth Bank x The Sydney Morning Herald
Commonwealth Bank x The Sydney Morning Herald
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