Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Events

B2B Marketing Leaders Forum

Effectively reaching your target audience in the ‘new normal’

On Wednesday 26 & Thursday 27 May 2021, 450 B2B marketers came together at Doltone House, Sydney for the B2B Marketing Leaders Forum to discuss revenue, growth, brand, leadership and personal career development.

Over the two days we heard from Suzana Ristevski (NAB) and Jodie Sangster (IBM) on their journey’s to becoming CMO, Andy Lark (Former CBA, Xero, Foxtel) on getting marketing investment right and another 60+ marketers from different industries and backgrounds.

General Manager, ThinkNewsBrands, Vanessa Lyons was joined by Head of Marketing & Digital, MYOB, Jane Betschel and Marketing Executive and Industry Advisor, Trisca Scott-Branagan to discuss a new way of approaching B2B marketing to effectively reach target audiences in the ‘new normal’. During the session, they explored research from ‘The Whole Story’, looking at the role news media can play for brands and how brands are harnessing the power of news media platforms.

Events Past event
19th Apr
2024/04/17 2:00 pm

17Apr
IMAA Academy | Publishing & News Launch and Certification, Brisbane
IMAA Academy | Publishing & News Launch and Certification, Brisbane

Events Past event
20th Feb
2024/02/20 8:00 am

20Feb
IMAA The Greatest Media Show 2024
IMAA The Greatest Media Show 2024

Events Past event
9th Feb
2024/02/08 8:00 am

8Feb
IMAA Academy | Publishing & News Launch and Certification
IMAA Academy | Publishing & News Launch and Certification
There are no results to display. Please try a different keyword or reset the filters to see everything.