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Events

B2B Marketing Leaders Forum

Effectively reaching your target audience in the ‘new normal’

On Wednesday 26 & Thursday 27 May, 450 B2B marketers came together at Doltone House, Sydney for the B2B Marketing Leaders Forum to discuss revenue, growth, brand, leadership and personal career development.

Over the two days we heard from Suzana Ristevski (NAB) and Jodie Sangster (IBM) on their journey’s to becoming CMO, Andy Lark (Former CBA, Xero, Foxtel) on getting marketing investment right and another 60+ marketers from different industries and backgrounds.

General Manager, ThinkNewsBrands, Vanessa Lyons was joined by Head of Marketing & Digital, MYOB, Jane Betschel and Marketing Executive and Industry Advisor, Trisca Scott-Branagan to discuss a new way of approaching B2B marketing to effectively reach target audiences in the ‘new normal’. During the session, they explored research from ‘The Whole Story’, looking at the role news media can play for brands and how brands are harnessing the power of news media platforms.

Events Online
1st Nov
2021/10/26 9:00 am

26Oct
Marketing Leaders Summit

Check out the session now on demand: Why it’s time to change your perceptions of news as an advertising channel

Marketing Leaders Summit

Check out the session now on demand: Why it’s time to change your perceptions of news as an advertising channel

Events Online
26th Feb
2020/03/18 11:00 am

18Mar
Reframing perceptions of old-school advertising in the new consumer normal

Watch now on-demand: a special virtual event featuring media research guru, Dr Duane Varan, plus leading Australian CMOs Rapid advancement…

Reframing perceptions of old-school advertising in the new consumer normal

Watch now on-demand: a special virtual event featuring media research guru, Dr Duane Varan, plus leading Australian CMOs Rapid advancement…

Events Online
6th Aug
2020/11/13 9:30 am

13Nov
Influencing the insurance path to purchase

When it comes to insurance brands, marketers have their work cut out to be top of mind for customers. Being…

Influencing the insurance path to purchase

When it comes to insurance brands, marketers have their work cut out to be top of mind for customers. Being…

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