Effectively reaching your target audience in the ‘new normal’
On Wednesday 26 & Thursday 27 May 2021, 450 B2B marketers came together at Doltone House, Sydney for the B2B Marketing Leaders Forum to discuss revenue, growth, brand, leadership and personal career development.
Over the two days we heard from Suzana Ristevski (NAB) and Jodie Sangster (IBM) on their journey’s to becoming CMO, Andy Lark (Former CBA, Xero, Foxtel) on getting marketing investment right and another 60+ marketers from different industries and backgrounds.
General Manager, ThinkNewsBrands, Vanessa Lyons was joined by Head of Marketing & Digital, MYOB, Jane Betschel and Marketing Executive and Industry Advisor, Trisca Scott-Branagan to discuss a new way of approaching B2B marketing to effectively reach target audiences in the ‘new normal’. During the session, they explored research from ‘The Whole Story’, looking at the role news media can play for brands and how brands are harnessing the power of news media platforms.