The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.
Industry organisation appoints top news executives as chair and new board member.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
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The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.
In each of the crises from the Summer of Hell, the most valuable thing of all – the thing that saves lives and limits the crises – is consistent high-quality information.
By Peter Greste