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Responding to COVID-19

News Corp creates COVID Files with consumer behaviour insights for ad agencies

News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting consumer behaviour. The service includes updates on the mood of consumers, such as more than a quarter of shoppers are now paying closer attention to pricing.

By Chris Pash

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Fundamentals: Facts and stats November, 2023
Fundamentals: Facts and stats November, 2023

Research The Whole Story
9th Oct

Media moments that pack a punch
Media moments that pack a punch

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21st Aug

Fundamentals: Facts and stats August, 2023
Fundamentals: Facts and stats August, 2023
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