Responding to COVID-19
News Corp creates COVID Files with consumer behaviour insights for ad agencies
News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting consumer behaviour. The service includes updates on the mood of consumers, such as more than a quarter of shoppers are now paying closer attention to pricing.
By Chris Pash
More in Responding to COVID-19
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.
The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.
Research commissioned by ThinkNewsBrands, and overseen by Dr Duane Varan, CEO of audience research lab MediaScience, was presented at Advertising Research Foundation’s (ARF) AudiencexScience 2021 conference.