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Responding to COVID-19

News Corp creates COVID Files with consumer behaviour insights for ad agencies

News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting consumer behaviour. The service includes updates on the mood of consumers, such as more than a quarter of shoppers are now paying closer attention to pricing.

By Chris Pash

Category Intel Insurance
12th Nov

Insurance: Advertising effectiveness on the insurance path to purchase
Insurance: Advertising effectiveness on the insurance path to purchase

Research Research
10th Nov

Fundamentals: Facts and stats
Fundamentals: Facts and stats

Deep Dives Case Studies
9th Oct

Maserati x Good Weekend
Maserati x Good Weekend
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