Research
Total News: Mighty power for mighty sales
Resources
Research
Trust in the superpowers of Total News
Advertising in news media can be relied upon to generate positive returns on sales activations. By reaching an engaged audience who dedicate attention and time to content that’s right for them, it’s possible to achieve 23 percentage points more purchase intent with news in the mix which drives an average of 4x return for every $1.00 invested.
- The right audience: high value, downturn resilient and primed to give your content attention
- The right environment: delivering the highest audience dwell times and ad exposure
- The right action: increasing purchase intent and advocacy
Supercharge with news. Shift your mix by 6%.
Total News delivers a guaranteed sales activation when it matters. If you want to increase short term gains, then supercharge your mix by shifting 6% more to news for powerful results.
