News consumption surpasses daily essentials, reaching 22 million Australians. GET THE FACTS
Hear what Australia’s most influential Industry Leaders have to say. WATCH BURNING QUESTIONS NOW
Exposing the 'brand suitability' myth. Uncover the truth. Advertising in hard news has hard-hitting impact and should not be avoided. DOWNLOAD REPORT

Research

Total News: The unsung hero of brand growth

Trust in the superpowers of Total News

Advertising in News can be relied upon for superior audience reach, brand memory, attention & brand growth. Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News.

  • Unmatchable reach: Engaging 19 million Aussies each week, news has your audience – more than any other channel
  • Lengthy brand exposure: Not only will you get the reach but unlike other media platforms, News audiences spend longer reading news – in fact, 20% more time than last year
  • The memory game: News delivers more brand memory, short & long term, for light buyers, than social & other websites

Supercharge with news. Shift your mix by 5%.

Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.

Close

Please fill in your details below to access this file


Research Fact Packs
24th Feb

Fundamentals: Facts and stats February, 2025
Fundamentals: Facts and stats February, 2025

Research Fact Packs
25th Nov

Fundamentals: Facts and stats November, 2024
Fundamentals: Facts and stats November, 2024

Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
Exposing the ‘brand suitability’ myth.
There are no results to display. Please try a different keyword or reset the filters to see everything.