Research
Total News: The unsung hero of brand growth
Resources
The Whole Story
Trust in the superpowers of Total News
Advertising in News can be relied upon for superior audience reach, brand memory, attention & brand growth. Rather than always increasing overall ad budgets, brand building can be achieved by adjusting budget mix and reallocating more to Total News.
- Unmatchable reach: Engaging 19 million Aussies each week, news has your audience – more than any other channel
- Lengthy brand exposure: Not only will you get the reach but unlike other media platforms, News audiences spend longer reading news – in fact, 20% more time than last year
- The memory game: News delivers more brand memory, short & long term, for light buyers, than social & other websites
Supercharge with news. Shift your mix by 5%.
Total News is super engaging and results prove its power for improving audience impact. If you want to build a brand, supercharge your mix by shifting 5% more to news for powerful results.
