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News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.
Published Mediaweek
News readership grows to 21.7m 14+ monthly, most reading up to 4 titles.
The latest Roy Morgan data relating to readership of news publishing shows:
- Total News Publishing readership has grown to 21.7m Australians aged 14+ each month.
- News consumers diversity of sources: 64% reading three or more content categories each month and nine in 10 accessing up to four different titles.
- Despite a cost-of-living crisis, less than 1% of news readers stopped paying for access in the last quarter.
- Total News Publishing audience valuable: High-net-worth Australians are 28% more likely to read the news and paying news readers 25% more likely to be big spenders.
News readership has grown close to 22m Australians.
Readership figures from Roy Morgan show news now reaches 21.7m Australians aged 14+ each month, with strong readership across every profile group. That is an increase of 1m year-on-year.
Readers want multiple news titles and categories
The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67m interactions per week. 91% read up to four titles every month and while General News remains the most read category at 93% of the population there is high readership across other categories. The data also shows 64% engage with at least three categories in any given month.