News Nation report: Australians trust news over socials

Published Mediaweek

ThinkNewsBrands’ most recent data reveals that Australians crave real journalism.

Algorithmic feeds and AI-generated slop rapidly dominate the internet. But a silver lining exists for publishers. Australians actively seek out professional journalism as an essential antidote to unverified online noise.

The inaugural News Nation report from ThinkNewsBrands paints a fascinating picture of a highly discerning local audience. We might use social platforms for speed, but we rely heavily on established news brands for actual truth.

ThinkNewsBrands chief executive officer Vanessa Lyons says the comprehensive research proves the enduring power of news media.

“The research shows Australians’ appetite for news remains strong, what’s shifting is how and why they access it,” Lyons said.