B2B Marketing Leaders Forum Melbourne

Secrets from successful B2B marketing campaigns

On Wednesday 9th & Thursday 10th November 2022, over 250 B2B marketers came together at Crown Melbourne for the B2B Marketing Leaders Forum to discuss revenue, growth, brand, leadership and personal career development.

ThinkNewsBrands General Manager, Vanessa Lyons, was joined on stage by MYOB Head of Marketing & Digital ANZ, Jane Betschel, and Dell Technologies Country Marketing Head, Sandipan Ghosh, to discuss the secrets from successful B2B campaigns and how they are reaching customers, driving brand growth and achieving revenue impact. The session called on real-life examples and research, uncovering how marketers can make every dollar count by adjusting media mix budgets.