Perspectives
Burning Questions: What’s the role of trust in news publishing and how has this evolved?
Industry leaders discuss why partnering with trusted news publishers is key for brands to build authenticity and connect with their audience.
Pillars of Trust: Industry Leaders Call for Investment in News Publishing
In an era overwhelmed by misinformation, trusted news publishers play a crucial role in maintaining societal integrity. In B&T’s ‘Perspectives‘ video series, top marketing and media leaders discuss the importance of investing in reliable news environments to support local journalism.
Angela Smith, Co-founder and CEO of Affinity, emphasises the need for trusted news sources: “In this age of misinformation, we need trusted mastheads that stand for truth and integrity.”
Kim McConnie from Tourism & Events Queensland stresses that news environments help brands build credibility with consumers. “When people read about tourism, they need to trust it’s authentic and real.” she says.
Vanessa Lyons, CEO of ThinkNewsBrands, urges marketers to reassess their media mix and increase investment in trusted news. “Supporting credible news outlets benefits both society and your brand.” she says.
The influence of trusted news extends beyond simply delivering information – it’s a space where brands build lasting connections with audiences. By engaging with credible publishers, brands align themselves with transparency and integrity. Hear from industry leaders as they share how news publishing is a powerful tool in driving both brand trust and broader societal impact.
Stay tuned for part two of the ThinkNewsBrands and B&T series.
Also in this series
As global platforms dominate, local news publishers remain crucial for authentic engagement with diverse Australian communities and effective marketing.
Burning Questions
As global platforms dominate, local news publishers remain crucial for authentic engagement with diverse Australian communities and effective marketing.
Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.
Burning Questions
Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.
