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The CMO Perspective: How do we know news is working?

Hear what Australia’s most influential CMOs have to say. Lending their top tips, viewpoints, and lessons learned when it comes to leveraging news to achieve their marketing objectives and drive growth.

The Whole Story

with Kate Whitney, Chief Marketing Officer, Marley Spoon

We talked to Kate Whitney, Chief Marketing Officer about how news can play a critical role in filling a marketing funnel with new customers.

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Why News CMO Perspectives
25th Aug

The Whole Story with Josh Grace, former CMO, Samsung

We talked to Josh about how he uses news to reach younger audiences.

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The Whole Story with Josh Grace, former CMO, Samsung

We talked to Josh about how he uses news to reach younger audiences.

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Why News CMO Perspectives
25th Aug

The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine about how she uses news to draw customers through the marketing funnel.

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The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine about how she uses news to draw customers through the marketing funnel.

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Why News CMO Perspectives
25th Aug

The Whole Story with Trisca Scott-Branagan, former Head of Personalisation, Group Marketing, ANZ

We talked to Trisca about how she uses news to build relevance with key decision makers.

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The Whole Story with Trisca Scott-Branagan, former Head of Personalisation, Group Marketing, ANZ

We talked to Trisca about how she uses news to build relevance with key decision makers.

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