The Whole Story
Why news matters to marketing leaders
We asked leading CMOs for their thoughts on news advertising. Learn how they’ve successfully leveraged news to achieve their marketing objectives and drive growth, and how important it is for them to include news as part of their media mix.
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We talked to Geraldine about how she uses news to draw customers through the marketing funnel.
We talked to Geraldine about how she uses news to draw customers through the marketing funnel.
We talked to Trisca about how she uses news to build relevance with key decision makers.
We talked to Trisca about how she uses news to build relevance with key decision makers.
We talked to Josh about how he uses news to reach younger audiences.
We talked to Josh about how he uses news to reach younger audiences.
We talked to Kate about how news can play a critical role in filling a marketing funnel with new customers.
We talked to Kate about how news can play a critical role in filling a marketing funnel with new customers.