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Burning Questions: What marco factors are in the spotlight right now?

Successfully navigating changes to the media landscape separates the best from the rest. See what is top of mind for top media agency executives.

What clients are starting to realise is that not all reach is created equal.
Raj Gupta
Chief Strategy & Growth Officer, UM

In a fragmented world, engagement is king.

In an era of constant evolution, understanding the key macro factors shaping the media industry is crucial for staying ahead of the curve. Let’s delve into what’s top of mind for top media agency executives, offering insights into the challenges and opportunities that lie ahead.

“We know with all the fragmentation happening, not only of measurement but of walled gardens, we are having to make sure we can measure and attribute what our teams are investing with their clients money.” – Jacquie Alley, COO, The Media Store

As media professionals grapple with these macro factors, adaptability and innovation emerge as key drivers of success. The ability to embrace change, experiment with new strategies, and harness emerging technologies will be essential for staying ahead in an ever-evolving industry. By understanding the shifting dynamics of reach, engagement, and measurement, media agencies can better position themselves to meet the evolving needs of their clients and drive actual results. Hear more from these experts on navigating the way forward.

Why News Perspectives
15th Mar

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions

Learn how agency leaders use news publishing to deliver results for clients.
Burning Questions

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions: How has news publishing boosted your clients’ success?
Burning Questions: What are the biggest news publishing misconceptions that need to be debunked?
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