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Perspectives

Burning Questions: What are the biggest news publishing misconceptions that need to be debunked?

We grilled five media agency leaders to get red hot takes on the media landscape and how to deliver success for clients.

The misconception is that we are still talking about print and it’s the physical printed paper. When we’re acknowledging that news is now such a more omni channel concept.
Laura Nice & Sian Whitnall
CO-CEO, OMD

Discover the truth behind the biggest misconceptions plaguing news publishing today.

For these Agency leaders, the biggest misconception is that news is confined to the realms of print, however they’ve all highlighted that it exists in multiple formats and platforms, emphasising its expansive presence across multiple channels in today’s omnichannel world. As the media landscape evolves, so does news publishing.

“I think the biggest misconception about news publishing is that it only exists in a print format, and the reality is news publishing exists across a lot of different media and a lot of different types of media.” – Raj Gupta, Chief Strategy & Growth Officer, UM

It’s time to embrace the reality of modern news publishing – a dynamic, multifaceted landscape that transcends traditional boundaries. Hear more from the experts as we navigate this ever-evolving terrain to deliver unparalleled success for our clients.

Why News Perspectives
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Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

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Learn how agency leaders use news publishing to deliver results for clients.
Burning Questions

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

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Burning Questions: What makes news publishing a game changer?

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14th Feb

Learn how marketing leaders have leveraged Total News & Publishing to achieve their marketing objectives.

Burning Questions

Learn how marketing leaders have leveraged Total News & Publishing to achieve their marketing objectives.
Burning Questions

Learn how marketing leaders have leveraged Total News & Publishing to achieve their marketing objectives.

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