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Perspectives

The Whole Story with Geraldine Davys, CMO, Nissan Australia

We talked to Geraldine Davys, Chief Marketing Officer at Nissan Australia about how she uses news to draw customers through the marketing funnel.

You’re advertising at a point where the consumer is actually focused
GERALDINE DAVYS
CMO, Nissan Australia

How do we know news is working?

“News continues to be on our media plan, every week, of every month, of every year”

Geraldine knows that in our day-to-day lives we’re bombarded with advertising – whether we’re on the couch watching TV, scrolling through our socials, or driving kids to sports practice.

For her, news offers a uniquely effective platform for advertising – unique because people tend to stop and really focus on the news. Unlike other media channels that are passively absorbed, when we read news we’re actively engaged in understanding and even analysing the information that is being presented. After all, news informs how we go about our lives. So, to use Geraldine’s words, when you’re advertising in or around news “you’re advertising at a point where the consumer is actually focused”.

That’s why news is a key part of her media plan, week on week, and part of the formula that drives Nissan in delivering ROI success.

Why News Perspectives
15th Mar

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions

Learn how agency leaders use news publishing to deliver results for clients.
Burning Questions

Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.

Burning Questions: How has news publishing boosted your clients’ success?
Burning Questions: What marco factors are in the spotlight right now?
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