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In-depth intel on advertising with news brands

Deep dives, independent third-party research, statistics and intel to guide your news media advertising experience.

Research Fact Packs
24th Feb

Fundamentals: Facts and stats February, 2025
Fundamentals: Facts and stats February, 2025

Research Fact Packs
25th Nov

Fundamentals: Facts and stats November, 2024
Fundamentals: Facts and stats November, 2024

Research Research
26th Aug

Exposing the ‘brand suitability’ myth.
Exposing the ‘brand suitability’ myth.

Research Fact Packs
19th Aug

Fundamentals: Facts and stats August, 2024
Fundamentals: Facts and stats August, 2024
Research

Research you can use to help your brand leverage Australia’s most trusted medium.

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Case Studies Case Studies
8th Apr

Tourism & Events Queensland – Bluey’s World Campaign
Tourism & Events Queensland – Bluey’s World Campaign

Case Studies Case Studies
8th Apr

NRMA INSURANCE: Help our Highway Campaign
NRMA INSURANCE: Help our Highway Campaign

Case Studies Case Studies
8th Mar

Yalumba: Book a Table, Embrace Australia
Yalumba: Book a Table, Embrace Australia

Case Studies Case Studies
8th Mar

Dell Technologies: inform, educate, empower
Dell Technologies: inform, educate, empower
Case Studies

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Readership

Australia’s news brands reach 97% of Australians each month. Here’s the latest on readership and how those audiences are measured.