See the results of Australia’s largest cross-media advertising effectiveness study, The Benchmark Series DOWNLOAD NOW

Deep Dives

NRMA x The Sydney Morning Herald

The Brief

NRMA came to Nine exclusively to launch this print-led campaign.

A campaign to play on NRMA’s “Here to Help” brand proposition and raise awareness around the need for households to begin preparation for the summer bush fire season ahead.

The Execution

The campaign was launched on the first day of the bushfire season, wrapping The Sydney Morning Herald with an archival cover of the newspaper from 1994’s Black Friday – one of our worst bushfire days in history.

Revealed in the spread was a call to arms to reserve the first Saturday of every month to carry out some home maintenance: clear those gutters, cut the grass, clear the flammable items from around your perimeter.

Deep Dives Case Studies
16th Mar

NRMA x The Sydney Morning Herald
NRMA x The Sydney Morning Herald

Deep Dives Case Studies
16th Mar

Cartier x The Sydney Morning Herald
Cartier x The Sydney Morning Herald

Deep Dives Case Studies
16th Mar

Commonwealth Bank x The Sydney Morning Herald
Commonwealth Bank x The Sydney Morning Herald
There are no results to display. Please try a different keyword or reset the filters to see everything.