The Benchmark Series is Australia’s largest cross-media advertising effectiveness study.
Industry organisation appoints top news executives as chair and new board member.
Advertising across print and digital news platforms outperform Facebook and YouTube across a number of metrics, according to the latest findings from The Benchmark and Payback Series.
Get the latest insights and findings
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms.
John McDuling, National Business Editor for The Sydney Morning Herald, shares his experience of reporting on what could well be the most extraordinary business story of our lifetimes.
By John McDulin