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Digital news reaches 90% of Australia
News
23 August, 2021
Published adnews.com.au
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
Measuring all news brands (print and digital) and digital news websites, 20.4 million Australians consumed news in a four-week period, an increase of 1% compared to the same period last year.
Digital news maintains its position of strength with readership of 19.1 million, 90% of the population aged 14+.
Print news has seen a 6% increase compared to the same period last year, now reaching 14.1 million people, 67% of the population aged 14+.
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Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
