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Digital news reaches 90% of Australia
Published adnews.com.au
The first release of readership figures produced by Roy Morgan for ThinkNewsBrands show news reaching 97% of the Australian population aged 14+.
Measuring all news brands (print and digital) and digital news websites, 20.4 million Australians consumed news in a four-week period, an increase of 1% compared to the same period last year.
Digital news maintains its position of strength with readership of 19.1 million, 90% of the population aged 14+.
Print news has seen a 6% increase compared to the same period last year, now reaching 14.1 million people, 67% of the population aged 14+.
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Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
