See the results of Australia’s largest cross-media advertising effectiveness study, The Benchmark Series DOWNLOAD NOW

Trending

News brands sustain increased readership

Latest emma figures show 18.1 million Australians – 95% of the population – regularly
engage with news brands

The latest release of emmaTM (Enhanced Media Metrics Australia) for the 12 months to September 30, 2020 shows an 11% increase in readership for digital news websites and a 3% cross-platform increase against the same period a year prior.

Overall, Australian news brands have delivered readership of 18.1 million, reaching 95% of the population 14+. Across measured digital platforms, news brands reached 17.1 million Australians representing 90% of the population aged 14+. Print reach was 11 million, 58% of Australians.

Top 10 Most Read Mastheads
During a time of upheaval and uncertainty, news brands have demonstrated great durability. A growing number of Australians are engaging with both print and digital news media, testifying to the premium they place on news brands and the trusted content they deliver.”
Mal Dale
General Manager, The Readership Works

SOURCES:

emmaTM – Survey conducted by Ipsos Connect, People 14+, 12 months ending September 2020. Print Readership is based on average last four weeks.
Digital news media readership is based on last four weeks soft calibrated to DCR.
News brands are defined as member companies of ThinkNewsBrands including Nine, News Corp Australia and Seven West Media’s West Australian Newspapers.

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About emma
emmaTM (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age. emmaTM was developed for The Readership Works (TRW) by independent research companies Ipsos and Nielsen. The Media Federation of Australia was involved in the development of emmaTM and sits on the Technical Committee. emmaTM is independently audited by Dr Rob Hall.

Find out more:
emma.com.au

Contact us for media enquiries

Trending News
22nd Mar

Changing CMO perceptions of news as an advertising platform

Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.

Changing CMO perceptions of news as an advertising platform

Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.

Trending News
22nd Mar

Busting the myths of news reader engagement

News is a fundamental part of the day for many Australians, with more than 10 million people engaging with news on any given day, online and in print.

Busting the myths of news reader engagement

News is a fundamental part of the day for many Australians, with more than 10 million people engaging with news on any given day, online and in print.

Trending News
15th Mar

ThinkNewsBrands ‘landmark’ research finds ads next to news have higher recall

Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.

ThinkNewsBrands ‘landmark’ research finds ads next to news have higher recall

Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.

Trending Media Release
15th Mar

News platform delivers superior advertising effectiveness and brand impact

The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories.

News platform delivers superior advertising effectiveness and brand impact

The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories.

Trending Media Release
8th Mar

Digital news readership records ninth straight quarter of growth

Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020. This is the ninth consecutive quarter of digital growth for news brands.

Digital news readership records ninth straight quarter of growth

Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020. This is the ninth consecutive quarter of digital growth for news brands.

Trending News
25th Feb

Media research guru, leading Australian CMOs join CMO virtual event line-up

Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.

Media research guru, leading Australian CMOs join CMO virtual event line-up

Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.

Trending Media Release
8th Feb

Vanessa Lyons appointed ThinkNewsBrands General Manager

The three-time CMO Top 50 lister will spearhead the organisation’s mission to shift the perception of news brands which reach 18.3 million Australians every month and deliver business impact, daily.

Vanessa Lyons appointed ThinkNewsBrands General Manager

The three-time CMO Top 50 lister will spearhead the organisation’s mission to shift the perception of news brands which reach 18.3 million Australians every month and deliver business impact, daily.

Trending News
29th Oct

Why trusted sources are critical for insurance buyers

The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future.

Why trusted sources are critical for insurance buyers

The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future.

white Good News Is Coming paper on wall

Trending Opinion
11th Aug

Capitalising on trust: How news media has helped brands through COVID-19

Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands, says Peter Miller, the CEO of NewsMediaWorks.

Capitalising on trust: How news media has helped brands through COVID-19

Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands have demonstrated their value as a trusted partner that drives business impacts for Australian brands, says Peter Miller, the CEO of NewsMediaWorks.