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News brands sustain increased readership

Latest emma figures show 18.1 million Australians – 95% of the population – regularly
engage with news brands

The latest release of emmaTM (Enhanced Media Metrics Australia) for the 12 months to September 30, 2020 shows an 11% increase in readership for digital news websites and a 3% cross-platform increase against the same period a year prior.

Overall, Australian news brands have delivered readership of 18.1 million, reaching 95% of the population 14+. Across measured digital platforms, news brands reached 17.1 million Australians representing 90% of the population aged 14+. Print reach was 11 million, 58% of Australians.

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During a time of upheaval and uncertainty, news brands have demonstrated great durability. A growing number of Australians are engaging with both print and digital news media, testifying to the premium they place on news brands and the trusted content they deliver.”
Mal Dale
General Manager, The Readership Works

SOURCES:

emmaTM – Survey conducted by Ipsos Connect, People 14+, 12 months ending September 2020. Print Readership is based on average last four weeks.
Digital news media readership is based on last four weeks soft calibrated to DCR.
News brands are defined as member companies of ThinkNewsBrands including Nine, News Corp Australia and Seven West Media’s West Australian Newspapers.

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About emma
emmaTM (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age. emmaTM was developed for The Readership Works (TRW) by independent research companies Ipsos and Nielsen. The Media Federation of Australia was involved in the development of emmaTM and sits on the Technical Committee. emmaTM is independently audited by Dr Rob Hall.

Find out more:
emma.com.au

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