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Trending

Roy Morgan: Written News reaches 97% of Aussies.

Published B&T

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan.

The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news.

Exploration into attitudes and behaviours of special interest category readers reveals the strength of Total News Publishing in engaging audiences which are influential, interested, and ready to buy.

Readers across the top titles within the Auto, Business and Finance and Lifestyle and Health news categories are 20-35 per cent more likely than the general population to have high discretionary spending. Business category readers are also significantly more likely to be very confident in their financial situation (36 per cent more likely than the general population).

State and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility.


Trending News
18th Aug

Cross industry advocacy body says data reveals its publishers reach 98% of Australians over 14
Cross industry advocacy body says data reveals its publishers reach 98% of Australians over 14

Trending Media Release
18th Aug

Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.

Trending News
15th Jul

Why Audience Quality Is the Next Frontier in Media Planning
Why Audience Quality Is the Next Frontier in Media Planning

Trending Media Release
1st Jul

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Trending News
20th Jun

The 2025 Digital News Report more positive than it would appear
The 2025 Digital News Report more positive than it would appear

Trending News
27th May

Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible
Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible

Trending Media Release
19th May

Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  
Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  

Trending Media Release
7th May

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.
ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.

Trending News
5th May

Total news publishing will deliver the returns you’re after – fast
Total news publishing will deliver the returns you’re after – fast