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Trending

The Youth Chapter reports 90% of under 40s engage with news every month


Published mediaweek.com.au

New report examines the myth that young Australians don’t engage with news

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

The key finding is that Australians under the age of 40 are embracing news with nine in 10 reading news every month, a figure far greater than any other media channel.


Trending Media Release
1st Jul

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Trending News
20th Jun

The 2025 Digital News Report more positive than it would appear
The 2025 Digital News Report more positive than it would appear

Trending News
27th May

Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible
Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible

Trending Media Release
19th May

Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  
Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  

Trending Media Release
7th May

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.
ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.

Trending News
5th May

Total news publishing will deliver the returns you’re after – fast
Total news publishing will deliver the returns you’re after – fast

Trending News
15th Apr

Investing in our future: Time for media buyers to act on the power they hold
Investing in our future: Time for media buyers to act on the power they hold

Trending News
24th Mar

The Nightly Marks One Year With Election Forum
The Nightly Marks One Year With Election Forum

Trending News
6th Mar

Connect with Australia through news publishing
Connect with Australia through news publishing