ThinkNewsBrands urges marketers to back journalism on World News Day

Published Mediaweek

Vanessa Lyons: ‘In today’s world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.’

World News Day was marked yesterday with ThinkNewsBrands reminding marketers and agencies of the role they play in supporting credible journalism at a time when misinformation continues to dominate both public debate and brand strategy.

To recognise the September 28 campaign, the industry body released a video featuring some of Australia’s most prominent journalists reflecting on the stories they’ll never forget – illustrating how newsrooms shape national conversations every day.