Written news maintains staggering 97 per cent reach of Australians aged 14+ each month. GET THE FACTS
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Trending

Vanessa Lyons appointed ThinkNewsBrands General Manager

The three-time CMO Top 50 lister will spearhead the organisation’s mission to shift the perception of news brands which reach 18.3 million Australians every month and deliver business impact, daily.

ThinkNewsBrands has today announced the appointment of Vanessa Lyons to the role of General Manager.

Founded by Australian media owners who have more than 100 years’ experience producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their businesses. The organisation’s shareholders are Nine, News Corp Australia and Seven West Media’s West Australian newspapers.

As General Manager of ThinkNewsBrands, Lyons will shift understanding of the value news brands offer marketers, highlighting the business impacts delivered by advertising in both print and digital news media.

A three-time CMO Top 50 lister, Lyons brings more than 20 years’ marketing experience to the role. She has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips.

Chair of the ThinkNewsBrands board Chris Janz said: “With her passion, tenacity and admirable marketing experience, Vanessa is the perfect candidate to advocate the benefits of advertising in news media channels. A proven leader and skilled collaborator, adept at business transformation, we couldn’t have found a better person to take the business forward.”

Of the appointment, Lyons said: “Having worked around the world throughout my career, I’ve seen first-hand the importance of independent, professionally produced news. Being able to deliver balanced and ethical information in a timely manner – and via the medium an audience chooses, as opposed to one chosen for them – is something I value greatly.

“News media is Australia’s most trusted source of information and it plays a powerful and influential role in informing society. We are extremely fortunate to have a free press and it’s something worth protecting.”

My energy is focused on generating the recognition and revenue news brands deserve, and showing commercial organisations that news is a powerful option in any marketing toolkit.
Vanessa Lyons
ThinkNewsBrands General Manager

In the coming months, under Lyons’ leadership, ThinkNewsBrands will reveal a first-of-its-kind study into the impact of advertising in news media channels with initial findings establishing how advertising in news environments influences the mindset of readers leading to a strong increase in brand recall and preference.

Based in Melbourne, Lyons’ appointment expands the footprint of ThinkNewsBrands. The appointment is effective immediately.


Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

Trending News
20th May

Roy Morgan: Written News reaches 97% of Aussies.
Roy Morgan: Written News reaches 97% of Aussies.

Trending Media Release
20th May

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement.

Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

Trending News
13th May

‘News’ is so much more than print: Lyons, Whitnall, Colter
‘News’ is so much more than print: Lyons, Whitnall, Colter

Trending News
7th May

An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.
An interview with Aimie Rigas, Director of Audience Growth, Publishing at Nine.

Trending News
6th May

Great news in the Australian television and media survey
Great news in the Australian television and media survey

Trending News
24th Apr

Contextual advertising and total news publishing are the perfect match
Contextual advertising and total news publishing are the perfect match

Trending News
22nd Apr

Let’s engage with the death of third-party cookies
Let’s engage with the death of third-party cookies

Trending News
18th Apr

Publishing & News 101 comes to Brisbane
Publishing & News 101 comes to Brisbane

Trending News
11th Apr

The biggest misconception about News Publishing according to media agency leaders
The biggest misconception about News Publishing according to media agency leaders