The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In 2010, TRW coordinated the tender process which led to the development of emma. The body now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.

Print measurement services are presently provided by Ipsos and this data is fused with Nielsen’s digital audience data to produce emma. In 2018, the initial agreement with Ipsos was extended for five years with Nielsen taking on responsibility for overlaying product data.

Suitably qualified companies interested in participating in the tender process are encouraged to apply with the search to be conducted both locally and globally.