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The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In 2010, TRW coordinated the tender process which led to the development of emma. The body now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.

Print measurement services are presently provided by Ipsos and this data is fused with Nielsen’s digital audience data to produce emma. In 2018, the initial agreement with Ipsos was extended for five years with Nielsen taking on responsibility for overlaying product data.

Suitably qualified companies interested in participating in the tender process are encouraged to apply with the search to be conducted both locally and globally.

emma will soon have been in-market for 10 years. Conducting a review of potential suppliers & determining the best methodologies & technologies available for the industry is good governance. The dynamism of the news media industry requires that we partner with the very best research companies to evolve emma & provide industry stakeholders with the optimum audience measurement solution.
Mal Dale
General Manager of The Readership Works

Interested parties can obtain details from admin@thereadershipworks.com.au

The closing date for expressions of interest is August 21, 2020.

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Readership figures from Roy Morgan show written news reaches 97% (or 21.5M) of Australians aged 14+ each month.

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