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The Readership Works announces call for expressions of interest for emma tender

The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.

TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In 2010, TRW coordinated the tender process which led to the development of emma. The body now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.

Print measurement services are presently provided by Ipsos and this data is fused with Nielsen’s digital audience data to produce emma. In 2018, the initial agreement with Ipsos was extended for five years with Nielsen taking on responsibility for overlaying product data.

Suitably qualified companies interested in participating in the tender process are encouraged to apply with the search to be conducted both locally and globally.

emma will soon have been in-market for 10 years. Conducting a review of potential suppliers & determining the best methodologies & technologies available for the industry is good governance. The dynamism of the news media industry requires that we partner with the very best research companies to evolve emma & provide industry stakeholders with the optimum audience measurement solution.
Mal Dale
General Manager of The Readership Works

Interested parties can obtain details from admin@thereadershipworks.com.au

The closing date for expressions of interest is August 21, 2020.

Contact us for media enquiries

Trending News
23rd Nov

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Targeting under 40s? It’s time to wake up to news

Every week, more Australians under the age of 40 engage with news than any other channel – including social media. Here’s why agencies should plan campaigns to include news as a channel.

Trending News
3rd Nov

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

The Youth Chapter reports 90% of under 40s engage with news every month

A new report released by ThinkNewsBrands, The Youth Chapter, draws on Roy Morgan data and provides a detailed analysis of Total News consumption for the under 40 demographic.

Trending Media Release
1st Nov

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Nine in 10 under 40s engage with news every month, more than any other channel

A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news.

Trending News
29th Oct

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Mi3 Podcast: Where audiences have shifted post-Covid

Editors at The Age, The Australian, The Herald and The West Australian on where audiences have shifted post-Covid – and the rich pools advertisers should be fishing in

Trending Media Release
27th Sep

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate to 80% or more as quickly as possible.

Trending News
14th Sep

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

In print we trust; Coles ups ante on comms during Covid

At a time when misinformation and mistrust over Covid-19 are eating into public confidence, Coles has recognised the importance of established publishers as a key conduit for its advertising spend.

Trending News
8th Sep

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

New ThinkNewsBrands campaigns features top CMOs to highlight the power of news advertising

ThinkNewsBrands has launched a campaign to showcase the power of advertising in news featuring top Australian marketers

Trending News
8th Sep

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

CMOs on the power of news advertising by Edge for ThinkNewsBrands

ThinkNewsBrands, representing premium news publishers, has launched a campaign to showcase the power of advertising in news featuring Australia’s top marketers.

Trending Media Release
7th Sep

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.

CMOs showcase the power of news advertising in new campaign from ThinkNewsBrands

The campaign features marketers from brands including Nissan, Samsung and Marley Spoon outlining how they have used news to great effect.