Trending
The Readership Works announces call for expressions of interest for emma tender
The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023.
TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In 2010, TRW coordinated the tender process which led to the development of emma. The body now manages the ongoing provision and evolution of emma through collaboration with industry partners and independent experts.
Print measurement services are presently provided by Ipsos and this data is fused with Nielsen’s digital audience data to produce emma. In 2018, the initial agreement with Ipsos was extended for five years with Nielsen taking on responsibility for overlaying product data.
Suitably qualified companies interested in participating in the tender process are encouraged to apply with the search to be conducted both locally and globally.
Interested parties can obtain details from admin@thereadershipworks.com.au
The closing date for expressions of interest is August 21, 2020.
Contact us for media enquiries
Related News
Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.
Following new research into the effectiveness of news as an advertising channel, Vanessa Lyons says marketers need to rethink their media mix – because 10 million Australians are paying attention every day of the week.
News is a fundamental part of the day for many Australians, with more than 10 million people engaging with news on any given day, online and in print.
News is a fundamental part of the day for many Australians, with more than 10 million people engaging with news on any given day, online and in print.
Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.
Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for ‘run of the internet’ ads.
The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories.
The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories.
Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020. This is the ninth consecutive quarter of digital growth for news brands.
Latest emma figures show news brands continue their digital growth trajectory with an 8% increase for the 12 months to December 2020. This is the ninth consecutive quarter of digital growth for news brands.
Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.
Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.
The three-time CMO Top 50 lister will spearhead the organisation’s mission to shift the perception of news brands which reach 18.3 million Australians every month and deliver business impact, daily.
The three-time CMO Top 50 lister will spearhead the organisation’s mission to shift the perception of news brands which reach 18.3 million Australians every month and deliver business impact, daily.
Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.
Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.
The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future.
The COVID-19 crisis has led to significant changes in customer behaviour across many industries, and there is a high likelihood these changes will last well into the future.