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Trending

Total news publishing will deliver the returns you’re after – fast

Published Mi3

Even mature brands like NRMA Insurance and Tourism and Events Queensland are notching massive gains through news advertising and content campaigns – in leads, awareness, brand preference and intent, says ThinkNewsBrands CEO, Vanessa Lyons. Just ask marketing and customer chiefs Michelle Klein and Kim McConnie.

There’s never been more pressure on marketers than there is today.

CEOs have always expected marketing to help drive business results but the expectation to deliver maximum value as quickly as possible is at an all-time high. 

Despite this, the environment is challenging. Budget constraints mean marketers must find efficiencies, and heightened sensitivity around reputation is leaving little room for mistakes to be made. 

Marketing leaders must now be intensely focused on making the right decisions to deliver maximum return and impact. 

Against this backdrop, news publishing stands out as one of the most effective channels at a marketer’s disposal with the power to deliver positive impact across every KPI. 

Three recent campaigns – NRMA Insurance A Help Company; NRMA Insurance Help Our Highway and Tourism and Events Queensland’s Bluey’s World, For Real Life – demonstrate this compellingly.


World News Day 2025

Trending Media Release
28th Sep

ThinkNewsBrands highlights the importance of news this World News Day 2025

ThinkNewsBrands highlights the importance of news this World News Day 2025

ThinkNewsBrands highlights the importance of news this World News Day 2025

ThinkNewsBrands highlights the importance of news this World News Day 2025

Trending News
18th Aug

Cross industry advocacy body says data reveals its publishers reach 98% of Australians over 14
Cross industry advocacy body says data reveals its publishers reach 98% of Australians over 14

Trending Media Release
18th Aug

Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.
Total News Publishing reaches 22.4 million Australians each month, is trusted 3X more than social media, outperforms listening and watching for news consumption, and offers diverse audience engagement.

Trending News
15th Jul

Why Audience Quality Is the Next Frontier in Media Planning
Why Audience Quality Is the Next Frontier in Media Planning

Trending Media Release
1st Jul

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Dan Krigstein appointed Chair of ThinkNewsBrands board

Industry organisation appoints top news executives as chair and new board member.

Trending News
20th Jun

The 2025 Digital News Report more positive than it would appear
The 2025 Digital News Report more positive than it would appear

Trending News
27th May

Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible
Roy Morgan and Ipsos Australia combined: We’re making Total News Publishing data simpler and more accessible

Trending Media Release
19th May

Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  
Total News Publishing is read by 22.4 million Australians on average each month, eclipsing the nation’s fondness for coffee.  

Trending Media Release
7th May

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.
ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement.