Why Trust in News Publishing Media Really Matters

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Let’s talk about something that keeps many of us up at night: the spread of false information online. We’re swimming in a sea of it these days, and it’s making people increasingly sceptical about what they read and watch.

Three in four Australians are worried about misinformation, according to the 2024 University of Canberra Digital News Report. That’s an 11% jump since 2022, and well above the global average of 54%. And with Meta scaling back its content moderation, our local numbers could grow even further.

But against this misinformation swell across our media, Australian news publishers are standing strong as trusted voices. Adhering to journalistic principles, they are the seawalls preventing the erosion of our most crucial societal foundations.