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Responding to COVID-19

News Corp creates COVID Files with consumer behaviour insights for ad agencies

Resources Responding to COVID-19

News Corp Australia launched the COVID Files to give agencies and marketers data and insights on how the pandemic affecting consumer behaviour. The service includes updates on the mood of consumers, such as more than a quarter of shoppers are now paying closer attention to pricing.

By Chris Pash

View article on adnews.com.au

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